Privacy Policy

Last Updated: 4th August 2026

This Privacy Policy describes how Maatrutva Fertility, operating under the brand name Genesis Fertility (“Company,” “We,” “Us,” or “Our”) collects, uses, discloses, and protects information when you use our website (“Service”), and tells you about your privacy rights and how the law protects you. Because we provide fertility and laparoscopic medical services, some of the information we handle is sensitive health-related information, and we treat it with additional care as described below.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation

Words with an initial capital letter have meanings defined in this Privacy Policy, whether they appear in singular or plural form.

Definitions

• Company: Maatrutva Fertility operating under the brand name Genesis Fertility.
• Cookies: Small files placed on your device to improve website functionality.
• Country: Telangana, India.
• Device: Computer, mobile phone, tablet or any device used to access the website.
• Personal Data: Information relating to an identified or identifiable individual.
• Health Data: Medical history, fertility treatment details, diagnosis and related health information.
• Service: This website.
• Service Provider: Third parties helping operate our website and services.
• Usage Data: Information collected automatically while using the website.
• You means the individual using the Service, or, where applicable, a parent/guardian submitting information on behalf of a patient.

2. Information We Collect

Personal Data You Provide

When you use our Site — for example, to request an appointment or make an enquiry — we may ask you to provide:

• Your name, phone number, and email address
• Your age/date of birth and gender
• Email Address
• Basic information about your medical concern or reason for consultation, if you choose to share it in an enquiry or appointment request
• Any other information you choose to include in a message to us

We do not collect payment information through the website. All billing is handled directly by the clinic.

Health/Medical Information

If you share health-related details through an appointment or enquiry form, or during a subsequent consultation, we treat this as sensitive personal data. We collect and use this information only to:

• Understand the nature of your enquiry and prepare for your consultation
• Coordinate your care with our clinical team
• Maintain accurate medical records as required by applicable healthcare regulations
• Basic information about your medical concern or reason for consultation, if you choose to share it in an enquiry or appointment request

We do not use health information collected through the Site for marketing or advertising purposes, and we do not sell health information to any third party

Usage Data

Usage Data is collected automatically and may include your device’s IP address, browser type and version, the pages of our Service you visit, time and date of visit, time spent on pages, and other diagnostic data.

Cookies and Tracking Technologies

We use Cookies and similar tracking technologies (such as web beacons) to operate and improve the Service. Cookies may be Session Cookies (deleted when you close your browser) or Persistent Cookies (remain until deleted or expired). We use these for purposes including:

• Necessary/Essential Cookies — required for core Site functionality.
• Cookies Policy/Notice Acceptance Cookies — to remember your cookie consent choice
• Functionality Cookies — to remember preferences such as language.

You can set your browser to refuse cookies, though some parts of the Site may not function properly as a result.

3. How We Use Your Information

We may use your Personal Data (including, where applicable, health-related information you provide) to:

• Respond to appointment requests and enquiries.
• Coordinate your consultation with our medical team.
• Maintain medical records as required by law.
• Contact you through phone, email or SMS regarding appointments.
• Improve our website and user experience.
• Comply with applicable legal and healthcare regulations.

We do not sell your personal information or use health-related information for targeted advertising.

4. WhatsApp Business Communication

We use WhatsApp Business (provided by Meta) to communicate with you regarding appointments, reminders, and service-related updates, where you have provided your phone number to us. In some cases, we collect your phone number and initial enquiry details when you scan a QR code (for example, at our clinic, in our marketing materials, or on our Site) that opens a WhatsApp chat with us. Your phone number and the content of these messages are processed in accordance with Meta’s WhatsApp Business policies in addition to this Privacy Policy. We do not use WhatsApp to send marketing messages without your consent, and you can request to stop receiving messages at any time.

5. When We Share Your Information

We may share your information in the following limited circumstances:

• With our clinical and administrative staff involved in providing your care.
• With Service Providers who help us operate the Site (e.g., appointment scheduling software, website hosting, analytics), under confidentiality obligations.
• When required by law, such as in response to a valid request from a court, government authority, or public health requirement.
• With your consent, for any other purpose you specifically agree to.
• In a business transfer, such as a merger or acquisition, in which case we will take reasonable steps to ensure your information remains protected and notify you of any material change.

We do not share your medical/health information with unrelated third parties for their own marketing purposes.

6. Data Retention

We retain your Personal Data, including health-related information, only for as long as necessary to provide our services, meet our record-keeping obligations under applicable healthcare and medical council regulations in India, resolve disputes, and enforce our agreements. Usage Data collected from the Site is generally retained for a shorter period unless needed for security or legal purposes.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your Personal Data, including health-related information, from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable law (including India’s Digital Personal Data Protection Act, 2023, where applicable), you may have the right to:

• Access your personal information.
• Request correction of inaccurate information.
• Request deletion of personal information where legally permissible.
• Withdraw consent where processing is based on consent.

To exercise these rights, please contact us using the details below. Please note that certain medical records may need to be retained for a minimum period under applicable healthcare regulations even after a deletion request.

9. Children's Privacy

Our Service is not directed at children under 18, and we do not knowingly collect Personal Data from children through the Site without parental/guardian involvement. If a minor requires fertility or laparoscopic consultation, we expect a parent or guardian to submit any enquiry or appointment request on their behalf. If we become aware that we have collected a child’s Personal Data through the Site without appropriate parental involvement, we will take steps to delete it.

10. Links to Other Websites

Our Service may contain links to other websites not operated by us. We strongly encourage you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and revising the 4th August 2026 date. We encourage you to review this page periodically.